Positioning
Start trying to be recognizable

This one could be more opinion-led.
Open with:
There's a strange problem happening online.
Everyone wants to look professional.
And as a result, everyone starts looking the same.
Then use a comparison:
Looking professional | Being recognizable |
|---|---|
Perfectly polished | Distinctive |
Safe messaging | Strong opinions |
Generic credibility | Specific expertise |
Following the category | Creating your own space |
Then:
Your personality is part of the strategy
Explain why personality, stories, opinions, and personal experiences make a brand harder to copy.
People don't connect with a list of achievements. They connect with the person behind them.
Then finish with “Give people something to remember” and 4 practical prompts:
Share an opinion.
Tell a story.
Teach something you know well.
Talk about what you believe.
Final thought:
You don't need to be the loudest person online. You just need to become unmistakably you.
That kind of variation will make the Coachinx blog feel like a real publication, rather than five articles generated from the same page template.

Your next chapter starts here
You have the expertise. Now build the brand to match.
The business grows when the founder grows
Take the next step toward building a business and life that work together.
Location
London, United Kingdom
47 Clerkenwell Road